Our senior management team devotes considerable time
to determining each client’s specific needs prior
to implementing an evaluation program. The preliminary
stage includes an in-depth assessment, with the aim
of creating a comprehensive set of evaluation materials.
The process continues until Consumer Perceptions
Inc. and the client agree on exactly which
goals and evaluation tools to implement. Program options
include:
- Onsite sales and service evaluations: Our
professional evaluators visit your business representing
your typical customer. We report every pre-determined
element of your customer’s experience in a customized,
objective and factual manner.
- Onsite comparison evaluations: An in-depth
evaluation of your competition is conducted to provide
comparable information.
- Customer exit surveys: Our qualified consultants
retrieve candid information directly from customers
who patronize your business.
- Telephone evaluations: We conduct evaluations
to measure the effectiveness of service provided via
telephone to the customer.
- Email, website and advertising evaluations:
The caliber of information distributed through various
media is assessed for functionality and overall appeal.
- Internal employee surveys: Customized
surveys provide difficult-to-retrieve information
from your employees in a totally confidential and
anonymous forum.
- Data reporting and analysis: Our databases
provide you with a variety of options and flexibility
for reviewing and monitoring the information collected.
- Employee skill-building programs: Training
seminars are designed specifically for your staff
based on your pre-determined needs.
Consumer Perceptions Inc. also develops programs
tailored to measure the success of new initiatives and
accurately determine the results of specials events
or seasonal changes.
Assurance of absolute confidentiality is vital to attain
the level of trust required for any program’s
ultimate success. Every member of our team upholds this
requirement. The identities of our clients and their
staff are never revealed. All information gathered on
behalf of our clients is shared only with pre-approved
personnel in a confidential and secure manner.
Professional Affiliations
Charter member of the International Association of
Service Evaluators (IASE)
Member of Canadian Professional Sales Association (CPSA)
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